Introduction
At Damstring , we specialize in one thing above all: results. As a trusted social media marketing agency in Delhi and a performance-focused SEO company in Delhi NCR, we understand that in today’s competitive digital landscape, simply being “online” isn’t enough—you need to convert visibility into leads, and leads into paying customers.
That’s exactly what we did for one of our recent clients—a local brand hungry for growth but struggling to turn their digital presence into revenue. In just 14 days, we helped them generate over 200 high-quality leads. No fluff. No guesswork. Just proven digital marketing strategies, executed with precision.
In this blog post, we’re pulling back the curtain to show you exactly how we did it—from strategy to execution—and how you can apply similar tactics to grow your own business.
The Client: UrbanFresh Organics – A Local Brand with Big Ambitions
UrbanFresh Organics is a fast-growing, homegrown brand based in Delhi, offering a curated range of organic fruits, vegetables, and grocery products. With health-conscious consumers on the rise, the market demand was there—but UrbanFresh had a problem: people didn’t know they existed.
Before working with us, the brand relied solely on word-of-mouth and a basic website. They had no structured digital marketing plan, limited social media activity, and were practically invisible on search engines. Their goal was straightforward but ambitious: generate qualified leads quickly, increase local awareness, and drive more orders via WhatsApp and their website.
They chose us as their partner because of our reputation as a trusted social media marketing agency in Delhi and an experienced SEO company in Delhi NCR. We assured them of a lean, ROI-focused strategy that could deliver tangible results—and we didn’t disappoint.
Our Strategy: A Multi-Faceted Approach
To generate 200+ leads in just 14 days, we knew we needed more than a single tactic—we needed an integrated, multi-channel strategy tailored to a local audience.
Here’s how we approached it:
- Audience Profiling & Funnel Setup: We began with understanding the ideal customer—health-conscious urban families aged 25–45 living in Delhi NCR. Then, we mapped out a lead generation funnel with clear calls to action: WhatsApp Orders, Website Sign-ups, and Free Trial Pack Claims.
- Social Media Domination: We designed a high-frequency content calendar focused on Instagram and Facebook. These platforms were ideal for the brand’s visually-rich product offerings and local targeting capabilities.
- Local SEO Acceleration: With Google being the go-to for “organic fruits near me” searches, we optimized their website and Google Business Profile to show up for local search queries.
- Performance Ads with Laser Targeting: We ran highly-targeted Facebook and Instagram lead generation ads to capture data directly and redirect users to their WhatsApp order flow.
- Daily Optimization and Retargeting: Every day, we monitored campaign data, tested new creatives, and adjusted targeting. We also launched retargeting ads for visitors who didn’t convert the first time.
By blending the strengths of a social media marketing agency in Delhi with the expertise of a SEO company in Delhi NCR, we created a powerful, conversion-driven approach.
Tactics in Action: Breaking Down the Lead Generation Process
Let’s take a closer look at how we executed the plan and which tactics actually moved the needle.
Social Media Marketing
Platforms Used: Facebook and Instagram were our primary focus due to their high local penetration and advanced targeting options.
Content Strategy:
- We created a 14-day content calendar featuring:
- Product highlight reels (short, snappy videos of fresh produce)
- Customer testimonial carousels
- Behind-the-scenes farm stories
- Health tips tied to product benefits
- Limited-time offers
Frequency: We posted 2–3 times daily, ensuring consistent engagement and visibility.
Lead Magnets:
- “Claim Your Free Trial Pack” campaign was a huge hit.
- We offered a small free pack for first-time customers (claimed via WhatsApp) which significantly boosted lead submissions.
Paid Advertising:
- We ran multiple lead generation ad sets with custom creatives.
- Our most effective ad: a video of freshly packed fruits being delivered, with a caption reading “Taste Organic Goodness Delivered to Your Doorstep—First Pack FREE!”
Targeting Strategy:
- We targeted users aged 25–45 in Delhi NCR with interests in organic food, healthy lifestyle, parenting, and home cooking.
- Lookalike audiences were created using engagement data from their Instagram page and website.
These efforts showcased why brands turn to a social media marketing agency in Delhi when they want visibility and results.
Search Engine Optimization (SEO)
Even though SEO typically takes time, we deployed quick-win tactics for immediate impact.
Local SEO Boost:
- We revamped their Google My Business profile with keyword-rich descriptions, service categories, and local imagery.
- We ensured consistent NAP (Name, Address, Phone number) details across all directories.
Keyword Research:
- We identified and targeted high-intent keywords like:
- “organic fruits delivery Delhi”
- “buy organic vegetables online in Delhi”
- “best organic grocery store in Delhi NCR”
On-Page Optimization:
- We optimized their homepage and product pages with clear headings, local keywords, and internal linking.
Off-Page SEO:
- We published guest blogs on local lifestyle and food blogs to create backlinks and brand awareness.
Content Marketing:
- One high-performing blog: “5 Reasons to Switch to Organic Grocery in Delhi” generated organic clicks within days of publishing and was promoted via email and social media.
This holistic approach proved why having a SEO company in Delhi NCR is crucial even for short-term lead generation goals—it’s not just about ranking, it’s about relevance and trust.
Other Tactics That Helped
Email Marketing:
- We sent a reactivation email to the client’s dormant list offering a “Welcome Back” discount.
- Result: 38 direct responses and 11 purchases.
WhatsApp Campaigns:
- Leads were funneled into WhatsApp chats where a real person helped complete orders.
- This personal touch increased trust and conversion rates.
Landing Page Optimization:
- We built a dedicated landing page for ads with a simple form, limited distractions, and a 2-step claim process.
Results and Impact: 200+ Leads in 14 Days
Here’s what the campaign achieved:
212 qualified leads captured via forms and WhatsApp in just 14 days
3,400 website visits, with a 6.2% conversion rate
1,000+ new Instagram followers and a 30% increase in page engagement
28% increase in weekly revenue during the campaign period
Client Feedback:
“We’ve never seen this kind of response before. The campaign not only brought us leads but also genuine customers who are now placing repeat orders. The team was proactive, strategic, and transparent throughout. Highly recommended!”
– Rohan Arora, Founder, UrbanFresh Organics
This was more than a marketing win—it was a business breakthrough.
Conclusion: Your Partner in Lead Generation Success
If there’s one thing this case study proves, it’s that focused strategy + smart execution = real results.
Whether you’re a local business owner trying to build awareness or a startup ready to scale fast, our team can help you make every click count. As a leading social media marketing agency in Delhi and a results-driven SEO company in Delhi NCR, we bring both creativity and performance to the table.
Want similar results for your brand? Let’s talk.
Book a free consultation with our lead generation experts today.